Instagram is a photo-sharing app and social network created around 2010 by founders Kevin Systrom and Mike Krieger. But in 2012, they were bought by Facebook for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 600 million monthly users.
Instagram is a photo- and video-centric app where you upload photos, short videos, record short stories, or broadcast live.
How does Instagram work?
Start by starting an account
Although Instagram can be viewed on a computer, Instagram is primarily a mobile app, so you must download it before you can create an account. Instagram is free on both the Apple App Store and Google Play.
To register, you can either connect your Instagram account to your Facebook profile or your email address. Registration via Facebook will automatically fill in your user information for you, including your name and profile picture, but you will still be asked to create a username and password.
You will probably want to convert your brand’s Instagram account to a “business account” to access analytics and insights. To do this, you must connect the account with your company’s Facebook page by following the steps under the “Switch to company profile” under Settings.
Once the account has been created, you can go to your Profile (button at the bottom right of the screen) and press “Edit Profile” to change your name, username and profile picture, or to add a website and a short bio (max 150 characters) .).
To change the app’s settings, touch the gear in the upper right corner. From there you can also view the posts you like, find people to follow, make your account private, see Instagram’s various support options, clear your search history and log out.
What is your strategy?
Not sure how to use Instagram for your business? Then try some of these strategies:
Showcase your products or services. Take pictures of your new products, or share photos of your most popular products. Or, if you have a service business, such as a hair salon or a restaurant, you can go behind the scenes and share with you your work. Take pictures and videos that show how your products or products are manufactured, especially if the process is unique or interesting, or something your customers often ask about. This will not only provide interesting content for your Instagram account, but also show your customers and followers exactly what is happening in the background.
Include your employees. Make your company’s Instagram page more personal by including your employees in your posts. Share photos of what the employees are working on or when you are doing something fun on the company’s possible outings.
Ask your customers to show their pictures. Put hashtags on your photos to encourage customers to tag their own photos when they share photos of your product, services or work. Just make sure you look at them, like them and comment on them, so that they continue to tag pictures in the future.
Post offers on your Instagram.
Give back to your Instagram followers by offering them discounts to follow you. Share a picture with instructions on how to use the store – for example, you can create a coupon code for use at your online store, or ask users (when paying for a product or service) to show that they are following you. This will make your followers feel special, and likely make them tell their friends about your business.
Marketing on Instagram
As on other social media, companies have the opportunity to advertise on Instagram. There are three different formats for advertising:
- Photo ads. They look like regular photo posts, but they have a “sponsored” label above the photo. They also have a “Read more” button in the lower right corner, below the photo.
- Video ads. Like photo ads, these look like regular video posts, but with a Sponsored label on top.
- Carousel Ads. These ads look identical to photo ads, but have multiple images that users can swipe through.
All three ad formats appear in users’ home feeds as they browse through their follower feed. These ads give birth to four different goals: video views, clicks to your website, app installs, and awareness.
Tips and tricks
To get the most out of your Instagram account, keep these tips in mind:
Links do not work in Instagram texts. The only place where you can share a working link that actually takes users to a website is through your profile (or through a button on a sponsored post). Links do not work in captions or photo comments, so if you try to direct users to a particular web page, you can temporarily change the default link in your bio on that particular page and explain in the caption to the image that the link is found on your profile.
Make sure your posts relate to your brand. Sharing photos of food, fashion and animals can be tempting because they are so popular on Instagram, but if your business has nothing to do with these things, it can make your marketing look disjointed and confusing. But if you can find a way to display images like these and at the same time make them relevant to your business, it can, of course, make your marketing strategy more successful and unique. You may also want to increase the number of likes for the beginning. You can order Instagram likes by clicking here.
Run giveaways and promotions. Post an image promoting a giveaway, sale or contest and ask users to post pictures with a specific custom hashtag to join. You can then search the specified hashtag to see who has participated and select a winner. Campaigns like this allow your customers and followers to promote your brand to you by talking about your marketing on their personal pages, and it will drive more people to visit your profile.
Respond to user comments. When people comment on your photos, respond to them. Interact with your customers by showing them that you are attentive and that you care whether they see your pictures and what they have to say. They will be more likely to continue to follow you and interact with your images if they feel they matter.
Use Instagram posts on your website. From the desktop version of Instagram, you can get an embed code to insert specific images and videos on the company’s website. This can show visitors that you are active on Instagram and help you gain more likes and followers. Select the photo you want to embed, click the button in the lower right corner and select Embed. This will generate a new page with the embedded code and allow you to if you want; show the caption or not. From there, you can copy the generated code and paste it into your site.